Elevator speech, elevator speech, elevator speech!
I think I might eat, sleep, and dream about elevator speeches this week. I was so excited last week after I spoke to Holly that I wrote mine on the spot:
“My name is Michelle Solomon, and I’m a career and life coach for young professionals with a creative streak. Some are sick of pounding the pavement, and are now looking for direction in uncovering a new, stable career that they can be enthusiastic about. Others have left those artistic pursuits behind for a stable day job, and want to incorporate their talents back into their lives on their own terms. Either way, they’re discovering who they want to be when they grow up - & I get to go along for the ride!“
I really like the way it reads, and I thought I liked how it sounded, but when I read it to Holly it felt so non-conversational and……fake. So let’s see how that would sound if someone says to me “So, what have you been up to?”
“I’m studying to be a life coach and am in the process of launching my practice.”
“Cool. What do you do as a life coach? I’ve heard of that before but I’m not sure what they do.”
“Well, life coaches help clients define their goals as well as giving them a new perspective on how to get there. So I do that specifically with creative types - either people that are sick of pounding the pavement and want to find a stable job that they can be excited about, or people that have been in a day job for years and want to bring their artistic talents back into their lives. Basically, I’m helping people figure out who they want to be when they grow up!”
Ah. Much better. And I have 10 seconds to spare, since an elevator speech should be around 30 seconds. I still feel like there might be something missing, in terms of what I bring to the table, or the specific way that I coach, but in all fairness, I’m not sure how I do that yet! So my elevator speech will be a variable thing that is always growing and changing.
Tomorrow I’m going to a fundraiser for a theater company that I work with, and figure it’s the perfect opportunity to try out my elevator speech (actors LOVE to ask other actors, “So, what are you up to?” It’s polite & competitive at the same time). Bring on the creative types!
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Today I’m thankful for air conditioning. Air conditioning, I love you.
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